International Business and Digital Transformation

This International Business and Digital Transformation program at the University of Reading is a masters-level, dual degree program in partnership with POLIMI Graduate School of Management. Students who successfully complete this program will be awarded the Masters of Science (MSc) from the University of Reading and the Master di l livello from the POLIMI Graduate School of Management.

Key features

Students who successfully complete this program will be awarded the Masters of Science (MSc) from the University of Reading and the Master di l livello from the POLIMI Graduate School of Management.

This Masters program will equip you with knowledge and skills to investigate, identify, and implement the strategic choices multinational firms need to make to compete in an increasingly digitalised global economy.

This International Business and Digital Transformation programat the University of Readingis an interdisciplinary program that offers a unique opportunity to learn two different but interrelated fields in business, international business and global operation management in the context of digital transformation. In this program, you will take a holistic view of the international business environment in the digital era, regarding the challenges and opportunities of internationalisation and how digital technologies can help firms to face these challenges.

Courses include:

• International Strategic Management
• The Evolution of Multinational Enterprises
• Managing People and Organisations
• Strategic Marketing
• International Business and the World Economy
• Digital Export and International Distribution