Marketing (International Marketing)

This Marketing (International Marketing) MSc program from the University of Reading is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Key facts

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular program.

The MSc Marketing (International Marketing) is one of the three pathways available in the MSc Marketing program. The other pathways are:

• Digital Marketing
• Consumer Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

Career opportunities:

As more organisations operate internationally, the skills and insights provided by this degree equip you for success. You will be equipped to take on roles in marketing, global brand management, market insight and strategic consultancy.

CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing qualification.

Courses include:

• Market Insights
• Market Research
• International Strategic Management
• Global Marketing Management
• Study and Research Skills: Sources, Methods, and Practice
• Career and Professional Development