Marketing

The Marketing program of the University of Sunderlanddraws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management and also have the option to study topics such as e-marketing, consumer research, social media, analytics, and digital research.

Key facts

• This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

• The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners.

• The University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership.

• CIM qualifications are highly sought-after by employers and their content is reflected in our own degrees which ensures we're equipping students with the best opportunities for a successful marketing career.

Career ready

• When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional, you could work in-house for an organisation or find a role in a specialist marketing agency.

• Business graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Marriott Hotels, Viacom 18, PricewaterCoopers, and Adidas.

Courses include:

• Integrated Marketing Strategy

• Digital Marketing and Analytics

• Critical Debates in Consumer Behaviour

• International Marketing

• Data Driven Content and Communications

• Marketing Research Project