Public Relations

Study a course professionally accredited by the Chartered Institute of Public Relations. Prepare yourself to move seamlessly into a job with a PR agency or in-house communications department with the Public Relations program of the University of Sunderland.

This Public Relations program of the University of Sunderlandis a Masters with a focus on practical and academic skills in Public Relations. It involves a mix of journalism, marketing, social networking and communication theory, giving you a competitive edge in this fast-moving industry. As part of the course, you'll develop a major PR project and undertake related research and contextual studies.

Why this course?

• The course is led by a member of staff who has won numerous PR industry awards

• Sunderland hosts the Centre for Research in Media and Cultural Studies (CRMCS)

• Accredited by the CIPR the industry’s leading body and a single discipline PR course teaching a wide range of PR specialisms including: campaign creation, crisis management, social media management and Internal communications

• Excellent industry links with guest speakers and annual employability event giving students an opportunity to network with a range of PR practitioners working in agencies, public bodies, charities and the corporate sector to gain vital placements, work experience, internships and jobs

• You can choose to produce a six month PR campaign as your final practical project, as an alternative to a dissertation to help ensure you with a tangible example of your work demonstrating your full range of skills, to present to a potential employer

Career opportunities

• Recent Sunderland graduates have set up their own agencies as well as in the PR departments of organisations such as the NHS, local authorities, leading sports clubs, fashion brands, business start-ups, social enterprise organisations and charities.

• During the course we encourage you to gain industry experience which will enhance your skills, build up a valuable network of contacts and boost your employability.

• A Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies.

Accredited by the CIPR the industry’s leading body and a single discipline PR course teaching a wide range of PR specialisms including: campaign creation, crisis management, social media management and Internal communications.

Courses include:

• Public Relations: Theory and Practice

• Marketing Communications, Content and Engagement

• Public Relations and Society: Ethics, Critical Perspectives and Research

• Dissertation

• OR Practical Project