Data and Marketing Analytics

On this Data and Marketing Analytics program from University of Westminster , you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

As businesses evolve, our commitment to diversity, equity and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.

Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs.The University of Westminster and its courses are located in London.

Career

Our Data and Marketing Analytics MSc will ensure you are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology and consulting.

Leveraging our global network of 3,000 employers, the University'sCareers and Employability Servicefacilitates students in exploring and connecting with exciting career opportunities worldwide.

Courses include:

• Artificial Intelligence for Marketing 

• Corporate Digital Responsibility 

• Data Visualisation and Storytelling 

• Managerial Data Analytics for Marketing

• Marketing Research Insights

• Marketing Technology and Tools

• Strategy and Organisational Transformation