Public Relations and Corporate Communication

Graduates of Public Relations and Corporate Communication at Ajman University will be able to demonstrate in-depth knowledge and understanding of concepts, theories, and procedures for best practices in Public Relation & Corporate Communication in local and international contexts.

At the completion of the Public Relations and Corporate Communication program at Ajman University , the graduate will be able to demonstrate a comprehensive understanding of strategic solutions to public relations issues and communication problems.

Skill

• Integrate and critically evaluate information and data from a variety of sources to assess the communication requirements of a specific organization.

• Design, develop, conduct, and evaluate knowledge for better strategic communication planning to achieve organizational goals.

• Communicate, interact, cooperate effectively and efficiently in written, oral, visual and combined formats, and apply new technologies in the field.

• Produce effective, accessible, and timely print, digital and multimedia communication, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.

• AU is globally accredited at the institution-level by the WASC Senior College and University Commission (WSCUC) of the USA and Quality Assurance Agency (QAA) of the UK. In addition, many of AU’s programs are accredited by international accreditation bodies.

• AU is globally ranked by QS World University Rankings and rated by QS Stars University Ratings

Courses include:

• Ethics of Public Relations

• Advanced Theories of Public Relations

• Strategic Communication Planning

• Public Relations Research

• Technology in Scientific Research

• Strategic Integrated Marketing Communications

• Digital Public Relations