Marketing Management
Position Details (Master's)
Curriculum of the Marketing Management program from Pace University covers traditional, social, mobile, and digital marketing media. With faculty who are connected to some of the top companies and organizations throughout New York City, you’ll have an opportunity to be face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.
Through their team-based class assignments, you will learn critical business management skills such as how to conduct market research, make data-driven decisions, and manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.
Career Options
- Account Executive
- Brand Manager
- Business Development Director
- Marketing Consultant
- Marketing Director
- Market Research Manager
- Product Development Director
- Purchasing Agent
- Vice President of Sales
Courses include:
- Business Economics for Decision-Making
- Financial Accounting for Managers
- Driving Marketing Performance
- Creating Value Through Finance
- Business Analytics and Statistics
- Managing Operations and Projects
- Leading and Managing Teams
Pace University
On Campus (Full Time)
1 year
Expired